Cookie Policy

Last updated:

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use them. Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored longer).

2. Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. They are always enabled.

• Session ID: Tracks your session on our site
• Consent Preferences: Remembers your cookie consent choices
• Security Tokens: Prevents CSRF attacks on forms

Analytics Cookies

We use Google Analytics to understand how visitors use our website. This helps us improve the user experience.

• _ga, _gat, _gid: Google Analytics tracking cookies
• Data collected: Pages visited, time on page, browser type, device type, IP address (anonymised)
• Retention: 26 months

Marketing Cookies

We use Google Ads conversion tracking to measure the effectiveness of our advertising.

• _gcl_au: Google Ads conversion tracking
• Data collected: Conversion events, purchase data, campaign performance
• Retention: 90 days

3. Consent Mode v2 (Google Ads)

We use Google Consent Mode v2 to comply with privacy regulations. By default, all consent is DENIED until you accept our cookie banner. Accepted cookie categories are:

• ad_storage: Storage of user data for advertising
• analytics_storage: Storage for analytics
• ad_user_data: Use of user data for ads personalisation
• ad_personalization: Personalised advertising

4. Managing Your Cookies

Cookie Banner

On your first visit, you'll see our cookie consent banner. You can choose to:

• Accept All: Enable analytics and marketing cookies
• Reject: Disable all optional cookies (only strictly necessary remain)
• Cookie Settings: Choose specific cookie categories

Browser Controls

Most browsers allow you to control cookies through their settings. You can delete existing cookies or block new ones. Note that disabling cookies may affect website functionality.

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Cookies

Google Analytics Opt-Out

Download the Google Analytics Opt-out Browser Add-on to prevent Google Analytics tracking.

5. Third-Party Services

We use third-party services that may set their own cookies:

• Google Analytics: Google Privacy Policy
• Google Ads: Google Ad Settings
• Font providers (Google Fonts): Google Privacy Policy

6. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature. We respect DNT signals where technically possible, but note that DNT is not universally supported or enforced.

7. GDPR Compliance

Under GDPR, we obtain explicit consent for non-essential cookies before setting them. You can withdraw or modify your consent at any time through the cookie banner or cookie settings.

8. Changes to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with an updated date.

9. Contact Us

Wildelbowmuscle Ltd
47 Grange Road, London, SE1 3AA, United Kingdom
Email: info@wildelbowmuscle.world
Phone: +44 20 7946 0958